MA-Helpline

Challenge:

Providing a secure, accessible, and personalized 24/7 helpline for individuals and families seeking support for substance use disorders, while managing high volumes of requests and integrating various service channels.

Solution:

A customizable 24/7 COTS helpline with AI-powered chat, telephony integration, and dynamic eligibility assessments, offering omnichannel support and real-time third-party integrations for comprehensive substance use disorder assistance.

Result:

The solution enhanced accessibility for thousands of individuals seeking assistance with substance use disorders through personalized, AI-driven services across multiple communication channels. Crisis management was improved by seamless telephony integration, ensuring users were connected to the right specialists during emergencies. Consistent service delivery was achieved through guided scripts and internal search tools for agents. Additionally, the solution maintained full compliance with state and federal data security regulations, ensuring user privacy and safety.

Project Background and Description:

The project aimed to develop a comprehensive helpline solution addressing the growing need for support related to substance use disorders in Massachusetts. It involved creating a configurable Commercial Off-The-Shelf (COTS) application integrated with advanced telephony systems to provide 24/7 assistance. The solution enables personalized service delivery through multiple communication channels, ensuring accessibility for individuals seeking help. With a focus on data security and compliance, the project also includes AI-powered features for efficient user engagement and support. Ultimately, it seeks to connect thousands of people with the resources they need for recovery and wellness.

Project Summary:

  • Configurable COTS application and 24/7 helpline solution that connects with thousands of people in Massachusetts who are looking for help for themselves or their loved ones or their clients with the respect to substance use disorder
  • 15+ roles and hierarchy
  • Personalized service delivery by Screening and Information Specialists through live chat, call, text SMS, and email
  • Built-in Telephony (CTI/IVR) integration for connecting to the right Helpline Specialists during times of crisis
  • Consistent service by call center agents (Helpline Specialists) through internal search application on the Agent Portal and through guided scripts

Project Highlights:

  • Data security and compliance as per state and federal regulations
  • Advanced eligibility assessment based on dynamic data elements such as types of treatment services, treatment centers, bed availability, residential waitlist, insurance location and programs
  • Users can find treatment centers, treatment options and related services based on geographical locations
  • AI infused knowledge base and chatbot to handle user requests and queries
  • AI powered reports and analytics
  • User-friendly self-service web portal for health service providers to keep their information up-to-date

Users of the Helpline System:

  • Citizens
  • Helpline Specialists
  • Counsellors
  • Clinicians
  • Service Providers and other agencies

Omni Channel for Customer Engagement:

  • Citizen Web Portal
  • Telephone (CTI/IVR)
  • Agent Portal
  • Email
  • Chat
  • SMS